Waldläufer (valt-loy-fer) footwear defines a personal lifestyle, acting as an extension of the active and vibrant wearer. Perfectly suited for both everyday life and the most memorable adventures, each pair is handcrafted in Europe for the ultimate in fashion, fit, quality, and value. The design aesthetic is focused on an array of highly sophisticated yet wearable styles that provide the brand’s ever increasing community of loyal customers the perfect shoes for their dynamic lifestyle.ESTABLISHING TRUE FIT & STYLE
Established in 1960 by Gunter Bauer, Waldläufer meticulously produces a wide variety of footwear that is manufactured exclusively in Europe. The choice of the brand name Waldläufer, or “Forest Walker”, was born from his passion for the natural beauty of the Alsace region of Germany he had always called home. In 1986, his son Willehad Bauer took over the management of the company and soon recognized that there was further potential for the Waldläufer brand within the growing health-conscious footwear sector. Since then, the brand has grown exponentially to reach production of well over two million pairs a year, never deviating from the tradition of manufacturing the exceptional quality products that have been loved by generations of men and women around the world.A VALUABLE PARTNERSHIP
U.S. brand managers Holden Nagelberg and Steve Rueda, both footwear retailers and pedorthists, were first exposed to the incredible quality and value of Waldläufer footwear when they imported the products directly from Germany for their own stores. After several seasons of incredible selling, they agreed to become the brand’s U.S. agents and began spreading the word to their fellow retailers to expand the American distribution. When other stores experienced similar success, a U.S. company was officially established with the mission to truly partner with retailers and help support the brand’s growth in every way possible. The duo are now poised to take Waldläufer to the next level by strengthened positioning of core brand values communicated through engaging photography and imagery, a multi-faceted consumer PR campaign, and a new informational website.THE PERFECT FIT
The production of Waldläufer footwear uses handcrafted finishing and meticulous precision throughout every manufacturing phase. All of the brand’s products are made using the best quality leathers tanned with organic processes helping them to remain soft and breathable. Every shoe style is designed and constructed to create an optimal fit and walking experience, going so far as to manufacture each model with a particular shaped foot in mind in order to create the best feel and look for each individual wearer.
“Waldläufer has been the perfect blend of extreme comfort and just the right fashion for our consumer. The staff has developed such a comfort level with the footwear that it has become one of our key "go to" brands.” - Peter Frappier, Buyer, FootPrints Shoes in Newington, CTTHE GLOBAL JOURNEY
Waldläufer can be found around the world including the USA, throughout Europe, as well as Canada, China, Scandinavia, Australia, Israel, and Kuwait.